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I’m a Product Lead and Manager with a strong foundation in data and analytics marketing, product experience & customer experience. I’m on a relentless quest to infuse well-researched insights into every digital experience. Let’s create the future of user-centric design!
As Lead Product Designer at Liberty Mutual Insurance, I oversee the Global Data and Advanced Analytics Portfolio, crafting and delivering a wide array of data products. Managing a dedicated design team, I drive continuous enhancement across over 150 data products, utilizing internal models and automation tools to elevate the end-user experience globally. Thriving in dynamic settings, I excel in product design within risk assessment, underwriting, and advanced analytics, leveraging my robust UX foundation and analytical skills to achieve impactful outcomes.
Prior to my role at Liberty, I served as a UX Strategist at Greenphire, where I spearheaded the integration of multiple data systems into a unified user data warehouse and led an initiative to enhance user journeys through automated feedback mechanisms and strategic data visualizations. This initiative contributed to a significant improvement in user experience and a notable increase in NPS score. My experience in developing and implementing innovative software solutions for clinical trial operations honed my problem-solving abilities and strengthened my collaboration skills with diverse stakeholders.
With a background in International Business and Marketing from Saint Joseph’s University, complemented by over 12 years of professional experience across enterprise, SAAS, agency, finance, tech, and startup environments, I bring a versatile skill set as a full-stack UX Lead and Product Manager. Proficient in advanced research, data warehousing, visualization, high-fidelity prototyping, and product lifecycle management, I am passionate about analyzing and automating user journeys to enhance overall experience.
Beyond my professional pursuits, I am an avid traveler who draws inspiration from diverse cultures, which I incorporate into my visual design language. As a tech enthusiast, I actively participate in beta testing for leading tech companies like Apple and Google, providing valuable feedback to improve usability. Outside of work, I enjoy indulging in my passions for food, travel, and gardening, finding balance and inspiration away from the screen.
My Methodology:
My UX strategy follows a systematic double-diamond approach to user experience design, encompassing the key stages of discovering, defining, designing, and delivering digital products. Each vertical represents a milestone in the project. While the process can be followed linearly, it’s important to note that any of the phases can be used depending on stakeholder needs.
![4DFramework2](https://bryanpaul.me/wp-content/uploads/2023/05/4DFramework2.png)
Expolore the methodology in use:
Click below to see various uses of this methodology in my most recent work.
LATEST WORK
Recent Work
Take a look at my most recent work, projects & initiatives.
Helium 10 Dashboard
Helium 10 needed a solution designed for their enterprise users. I created and pitched a brand new experience for the software suite that started with a new dashboard whilst integrating AI, Machine Learning and a brand new builder experience.
Marketing Dashboard
I went back to Potratz Partners Advertising to completely overhaul their marketing reporting. They did not have a product that could synthesize all of their marketing data and needed one built from the ground up.
Vanguard Retail UX
Vanguard needed a solution to job autonomy within their phone group. I led a small team in a specialized Vanguard pilot that enables full autonomy in the role using a custom interactive dashboard and provides real-time data for decision making.
Onatah Outfitters
My role as marketing lead and partner was integral to Onatah Outfitter’s business as I designed the logo, website, look, and feel of the brand while managing day-to-day online marketing strategies.
Visual Portfolio
View some of my visual projects in marketing and during my project and agency careers.
Potratz Rebranding
I spearheaded and led Potratz Advertising’s brand overhaul in 2017 that took into account the end-user and opportunities for new product offerings.