I’m Bryan, a Product Design Lead who combines data-driven insights, user-centered research, and creative design to craft impactful digital experiences. I transform complex challenges into intuitive solutions that truly resonate with users. Fueled by curiosity and innovation, I’m passionate about shaping the future of digital products.
Let’s build something exceptional together!
My Journey So Far…
12+ Years in Product Design
Specializing in enterprise, SaaS, and data-driven products, I’ve built a diverse portfolio by delivering user-centric solutions that align with complex business needs. My expertise spans UX, product management, and design leadership, with a passion for combining technology and design to drive real-world impact.
Lead Product Designer | Liberty Mutual Insurance | Jul 2022 – Present
• Design Leadership: Leading a team of designers focused on advanced analytics and data products, ensuring our designs drive both internal and external business outcomes.
• Technology Integration: Leveraged AI, machine learning, and automation to enhance user engagement and product performance across our portfolio.
• System Evangelism: Promoted the adoption of the enterprise design system, improving consistency and user experience across multiple key products in the data product suite.
UX Strategist | Greenphire | Nov 2020 – Jun 2022
• Strategic UX: Led the simplification of user journeys, contributing to a significant increase in NPS scores and overall product usability.
• Real-Time Feedback Loops: Implemented systems to capture real-time user insights, driving data-driven decisions that optimized product features.
• Cross-Functional Collaboration: Worked closely with product, engineering, and customer success teams to ensure that design strategies were aligned with user needs and company goals.
Founder & Product Consultant | Bryan Paul Consulting | Mar 2019 – Present
• Consulting Expertise: Partnered with clients across SaaS, finance, and tech, designing tailored solutions that improve product usability and drive innovation.
• Boosting Engagement: Enhanced Helium 10’s dashboard and SmartList feature, leveraging automation and machine learning to increase user engagement.
• Data-Driven Design: Developed a comprehensive marketing dashboard for Potratz Marketing, providing actionable insights that empowered data-driven decisions.
Education & Experience
With a Bachelor’s degree in Marketing and International Business from Saint Joseph’s University, I bring a unique blend of design expertise and business acumen to every project, ensuring that user needs and business objectives are seamlessly aligned.
Key Skills & Tools
Proficient in Figma, Sketch, Miro, Adobe Creative Suite, Jira, and SQL. Experienced in guiding cross-functional teams from initial concept to product launch.
Beyond the Screen…
• Cultural Explorer: Traveling and immersing in different cultures fuels my creativity and brings fresh perspectives to my work.
• Tech Enthusiast: Constantly testing new technologies, I stay up-to-date with the latest innovations from Apple and Google.
• Creative Recharge: Photography, cooking, and gardening are my favorite ways to recharge and keep my creative energy flowing.
Learn about my most recent projects:
Click below to explore my recent projects, showcasing my work in product design at Liberty Mutual and Greenphire. Dive into the details of how I’ve driven innovation and enhanced user experiences across these roles.
LATEST WORK
Recent Work
Take a look at my most recent work, projects & initiatives.
Helium 10 Dashboard
Helium 10 needed a solution designed for their enterprise users. I created and pitched a brand new experience for the software suite that started with a new dashboard whilst integrating AI, Machine Learning and a brand new builder experience.
Client Dashboard
I went back to POTRATZ to completely overhaul their marketing reporting products. They did not have a product that could synthesize all of their client marketing data and needed one built from the ground up.
Visual Portfolio
Check out my visual portfolio, where I’ve gathered some of my favorite projects in trade marketing, design, and UI. From eye-catching campaigns to user-friendly interfaces, these pieces show my love for creativity and thoughtful design.
Onatah Outfitters
My role as marketing lead and partner was integral to Onatah Outfitter’s business as I designed the logo, website, look, and feel of the brand while managing day-to-day online marketing strategies.
MY INSPIRATION
